Here are my collected notes on making the best subliminals you can, based on personal experience and some pointers from the ASMR Whisper Community.
[1] Keep messages short and simple. Don't say "I am horny." Say "horny."
[2] Adding "now" gives any adjective the force of command. "Obedient" is an adjective, but "obedient now" and your listener's asking "How high?"
[3] Pattern interrupts are as essential in timing sublims as in inductions. When a bridge starts, change the instructions. When someone breaks into song, time a new instruction to start there. Your mind's focused on the solo bridge or the singer breaking into song. Not on the sudden desire to strip naked.
[4] A thing I learned with my pied pipers. Set them up with an audio delay - what I call the "blue touchpaper." Five seconds, ten, thirty, whatever. Just silence. Give people enough time to start focusing on something else. Then fade in the PP track slowly, over about two minutes, so they won't even notice that the music is on until it's too late.
[5] Pattern interrupts are good for visual changes too. When there's a flash, you can post a subliminal in the whited out frame, and another one in the first post-flash frame.
[6] When posting visual sublims, your best bet is to go for small font size, short messages (no more than, oh, three short words - see [1] and [2] above) and low contrast (e.g. if the flash is #FFFFFF white, post the subliminal phrase in very bright yellow - #FFFFCC. If the background is #444444, post your sublim in hex colour #888888). And use a different message for the post-flash frame, e.g. "HORNY NOW" during the flash, "DANCE NOW" during the post-flash frame.
[7] Fractionation happens when you drop someone in trance, bring them up, drop them again, bring them up ... Over time, multiple trancings, the pull into trance is so strong that after two or three times you can barely keep your eyes open to focus. Something similar happens with two or more overlapping messages; in confusion, the mind will notice one, and the others will go straight through into the unconscious. Over prolonged exposure, the result is cumulative.
[8] In contrast to implanting sublims during moments of pattern interruption, it is also possible to go for the opposite effect, and incorporate a slow, gradual insertion of a new sound effect, particularly at a point where the viewers and listeners are engaging in an activity you just set off with a previous sublim. Some music files can do with being set with a slow fuse - let's say, thirty seconds of silence - and a long, slow fade in lasting, oh, two minutes. For longer files, the best way to introduce a pied piper into a playlist would be to edit an existing music file without sublims, and crossfade the pied piper into the song late in the track. If the pied piper has the same beat as the first file, e.g. 96 bpm, if you synchronise it, the pied piper's beats will slowly enter the listeners' minds at the same time as the beats of the other song, and if the other song fades out at the end, they may not notice the transition into the pied piper, until it is too late. This is the "frog boiling" effect.
These are all my notes on subliminals. Hope these help you to craft better sublims and pied pipers. Another blog on crafting pied pipers will be posted later.
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